Srauta

श्रौत | SRAUTA

The collection embodies an artistic interpretation of handloom fabrics as our second skin, with a desire to wear ensembles created with nature itself and is timeworn in its quality. This collection is a statement and celebration of our existence through the simple act of taking a Breath.

The word 'Srauta' refers to a Vedic ritual performed by priests who would sacrifice something as a means to gain a greater reward. Sacrifice is a celebration of life, a recognition of its divine and imperishable nature.

Attaining any form of higher bliss, tangible, or intangible, is inconceivable without offering a part of our being and cascading flow of energy sacrifices itself in one form only to come to life in another, in a movement so imperceptible that preserves the secret of life.

This collection is an ode to this omnipresent yet oblivious cycle of sacrifice. The pashmina spools for this weave have been procured from the highlands of Ladakh, woven into a fine fabric in Maheshwar (Madhya Pradesh) and crafted into garments in Mumbai. This artistic interpretation of sacrifice is carefully looked after at Vaishali S, making sure that this sacred flow is seamless and sustainable. A delicate fibre becomes a thread that enlivens a fabric that is ultimately transformed into garment breaking into the chrysalis of life.

our purpose

VAISHALI S Couture exists to inspire a new approach to fashion that entirely relies on artisanal crafts. Our mission is to bring back the fading skill of hand weaving to a global luxury level and share its immense cultural value and social potential with the world.

About Vaishali Shadangule

Our Founder and creative director, Vaishali Shadangule draws inspiration from her ability to observe and listen while letting her designs speak for themselves. Born in the small town of Vidisha, Madhya Pradesh, Vaishali realized her passion at a very young age and has been experimenting with handwoven textiles and their applications for just over two decades. A creative powerhouse, the designer extends her work with textiles to art and design, infusing it with spontaneity and zest.

More about Vaishali

Design and Luxury

Since our inception, we have directed our active focus entirely upon modernizing traditional hand-woven textile infrastructure, with belief in its ability to ensure sustainability and lessen its environmental impact. It is our unspoken promise to our artisans and customers alike to continue to use natural resources and create a product of the highest quality. Craftsmanship and design run proudly through the veins of our brand.

Environmental Sustainability

Vaishali S primarily believes in the idea of going back to the old, and the 'simpler ways of living'. Our founder's upbringing, coupled with her natural direction towards minimalistic production have become a manual for us to follow. Not an inch of fabric goes to waste within our production unit, and we ensure that by using only materials of the best of quality, we improve garment longevity, and push forward the 20 year old principle of sustainability that we have been carrying forth.

Social Sustainability

Vaishali S Couture consistently focuses on elevating the status of weavers across the country, empowering and enabling them to make informed choices that progressively and sustainably enrich their lives. Since 2001, Vaishali S has adopted over 3000 families across India, aiming to support them and create a society that will guarantee their livelihood for the years to come. We've also added additional priorities to engage women into our supply chain, and support our own.

Our Weavers

In the last decade, we can proudly say that VAISHALI S Couture has become a modern window into the world of Indian luxury craftsmanship. Since 2001, we have explored the Indian states of Assam, West Bengal, Rajasthan, Maharashtra, Madhya Pradesh and Karnataka and rediscovered over 15 different weaving techniques. We wish to continue this journey to discover all the handweaving traditions of India and the World.

Our Weaves and Textures

We at VAISHALI S Couture take pride in the fact that each one of our fabrics is thoughtfully engineered by our creative director. Only through textiles woven by hand we are able to create different intricate motives and patterns. Furthermore, we actively work on cutting down our supply chain to allow our weavers to be paid above the norm and give them respect, personal interaction, and recognition.